Do you like Donuts? So here is Xbox Donut by Microsoft for you.
Krispy Kreme has now teamed up with Microsoft to create an Xbox-themed donut.
Named the Nexus Level, the new green-and-white delicacy features Xbox’s iconic logo extending across the entirety of its top surface. While Krispy Kreme hasn’t provided details on how the donut might actually taste like, there’s an even bigger draw than its flavor: those who purchase a box of a dozen Nexus Level donuts will receive a month of Xbox Game Pass Ultimate membership as well as a chance to win an Xbox Series S.
Xbox donut new themed is out now.
Krispy Kreme in the UK is celebrating Xbox’s 20th anniversary with Xbox-themed doughnuts.
The company showed off the new confections in a video, tweeted out Wednesday, that both satirizes tech product launches and heralds the arrival of The Nexus Level Doughnut.
The video touts “smooth surfaces and ergonomic form for enhanced enjoyment” while describing the doughnuts, which have the green Xbox X across them.
The Nexus Level Doughnuts will be available in Krispy Kreme stores in the UK and Ireland from Aug. 2 through Aug. 22. In addition, Krispy Kreme offers a chance to win an Xbox Series S, plus a month of Xbox Game Pass Ultimate with every initial entry.
Krispy Kreme regularly releases theme doughnuts, including 2020’s homage to Rick and Morty.
Gaming promos are getting zanier all the time. The days of grabbing a Mountain Dew or a pack of Doritos for a chance to win an Xbox One are long gone. In our attention-zapped world, it has to be new, or else it’s DOA. With that in mind, Krispy Kreme has come up with the “Nexus Level” doughnut as part of a new Xbox cross-promotion in the UK and Ireland. So that’s it above in all its icing-covered glory.
Buy a box of the Xbox-branded doughnuts between August 2nd and 22nd for a chance of winning an Xbox Series S and a month of Xbox Game Pass Ultimate (if you’re a new subscriber). To check if you’ve snagged the console, you need to scan the QR code on the box and enter your unique code.
It’s not as madcap as the Destiny toaster or KFC’s bucket-shaped gaming PC, or even the Xbox Mini Fridge. But you can’t actually eat any of those. Krispy Kreme is clearly in on the joke. An accompanying video features actors as the team behind the doughnut, with corporate titles like “product innovator” and “quality assurance guru,” touting its “revolutionary design” and “ergonomic form.”
The Bottom Line
According to the sugar-meisters, Krispy Kreme’s The Nexus Level donut features “irresistible light and fluffy dough with a rich and gooey brownie batter, dipped in icing and decorated with the iconic Xbox Nexus design.” It’s actually a pretty impressively designed snack, though I’m unsure whether the in-store edition will be quite as perfect-looking.
“Gaming and doughnuts have been two great ways for connecting people and bringing joy during the last year, it felt natural to bring the flavor and joy of games together in an edible form,” said Krispy Kreme marketing manager Rachel Chapman, in one of the strangest statements I’ve ever reprinted.
As an additional tie-in offer, the purchase of 12 donuts will also bag you a month of Xbox Game Pass and entrance into a prize draw to win an Xbox Series S console. Krispy Kreme also released an amusing promotional vid, which recalls the Xbox One’s “Project Scarlett” commercials. Frankly, I’m surprised Xbox wants anybody recollecting those troubled days.