Apple Launches Siri Speech Study New iOS app That Aims to Improve Siri Through User Feedback. Apple understands that intelligent virtual assistants who understand you are a competitive advantage.
Apple lags when it comes to its digital assistant competing against Google Assistant. However, the company is doing everything at its disposal to make Siri better in terms of all the aspects where a digital assistant is required.
With iOS 14, Apple did enhance Siri, but it still lacks what the Google Assistant is capable of. Since Apple wants to change this, it has launched a new invite-only app for iOS called ‘Siri Speech Study.’ The app will allow the company to improve the digital assistant by several means.
Siri Speech Study: New iOS app On the way
The app, which first appeared on the App Store on August 9 without fanfare and was updated on August 18, allows users to voluntarily share their Siri interactions and feedback with Apple to gain data to improve Siri.
The app is reportedly available in the U.S., Canada, Germany, France, Hong Kong, India, Ireland, Italy, Japan, Mexico, New Zealand, and Taiwan. Still, it does not show under the Utility category published on the App Store charts or via search. Therefore, users must have a direct link to the app to find it on the App Store.
The sparsely designed app links a license agreement and a field to enter a valid participant ID number to begin.
Speaking to TechCrunch, Apple said that the app is being used to improve Siri across various products by providing a way for participants to share feedback directly with Apple. However, Apple added that participants have to be invited to the study, and there is no way for consumers to volunteer to sign up for the app.
According to Apple, when signed into the Siri Speech Study app, participants must provide explicit feedback per request. So, for example, if Siri mishears a request or identifies a user incorrectly, users can explain what they were trying to ask or identified wrongly, which will be fed back to Apple.
No participant data is automatically shared with Apple, and users can see a list of the Siri requests that they have made in the app and then select which of those to forward to Apple with their feedback. Apple told TechCrunch that no user information is collected or used in the app except for the data directly provided by participants.
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In the past, Apple has sought to find out more about Siri’s mistakes by sending a small portion of consumer voice recordings to contractors for manual evaluation and review. But whistleblowers warned the media Parents. Nevertheless, this process allowed us to hear sensitive information from time to time. Shortly thereafter, Apple Made a manual review of an opt-in process. In addition, I brought audio grading into the company. This type of consumer data collection will continue but with a different purpose than research studies.
Unlike this broader and more generalized data collection, studies like focus groups combine the collected data with human feedback, allowing Apple to understand Siri’s mistakes better. According to Apple, the Siri Speech Study app allows participants to provide explicit feedback on every request. For example, if Siri misunderstands a question, the user can explain what they ask. The user” A little Siri “Can be said.
Or if HomePod’s Siri misidentifies the speaker Multi-person household, Participants can also notice it.
Another differentiator is that participant data is not automatically shared with Apple. Rather, users can look at the list of Siri requests they have made and choose which requests to send to Apple with feedback. Apple also noted that the app does not collect or use user information except for data provided directly by participants.
The Bottom Line
In 2019, it revealed that it provided recordings from Siri to contractors working for Apple to determine if Siri activations were accidental on purpose. The reporting centered around Apple’s lack of adequate disclosure and the sensitive nature of some recordings.
After reports surfaced, Apple suspended the Siri quality control program and laid off some 300 workers from Cork, Ireland. By October of that year, Apple started to ask users to share audio recordings from Siri for quality assurance purposes.
Apple also changed its processes to make the system opt-in. It aimed to rely more on computer-generated transcripts instead of audio recordings and ensure only Apple employees could listen to audio samples, not third-party contractors.