Instagram’s “On This Day” is the platform’s nostalgia-inducing feature, introduced as part of the new Create mode for Instagram Stories.
Instagram’s “On This Day” lets you share old posts from your feed. It works by showing you random posts you shared on the same date in previous years, inviting you to revisit the post and share it in your Stories or Direct Messages.
The feature also lets you revisit who you followed and who followed you on that day in the past.
What is On this day feature on instagram?
Instagram has finally turned Throwback Thursday into an official feature. It’s part of the new Instagram “Create” mode that launches today in Stories, bringing the app beyond the camera. Create makes Instagram a more Omni-purpose social network with the flexibility to adapt to a broader range of content formats.
For now, the highlight of Create is the “On This Day” option that shows a random feed post you shared on the same calendar date in the past. Tap the dice button to view a different On This Day post, and once you find one you prefer, you can share it with Stories as an embedded post people can open.
The launch could make it easy for users to convert their old impermanent content into fresh ephemeral content. That could be especially helpful because not everyone does something Stories-worthy every day. And given how many #TBT throwbacks get shared already, there’s clearly a demand for sharing nostalgia with new commentary.
Now On This Day is much more accessible as part of the new Create Mode inside the Stories composer, replacing Type mode with more options for sharing without your camera than just posting text. You can access it by swiping right at the bottom of the screen from the Stories camera instead of left to other options like Boomerang. Create lets you use features otherwise added as Stickers atop photos and videos, but on their own with new suggestions of what to share:
How To Use Instagram “On This Day”
Would you like to check what story you uploaded on the same day a year ago? You can easily do this with the help of the “On this day” feature.
So Creative folks, you will learn how to use the “On this day” feature on Instagram Stories.
Let’s get started!
Make sure you update your app to the latest version to benefit from all the new features. Follow these steps & you will learn how to do it:
- Go to Instagram home tab.
- After that swipe right or click on the Your Story icon at the top of your screen.
- Once the camera window opens, press on the Create mode icon on the left.
- Go right until you find On This Day option.
- Tap the record button.
- Now you can change the background color, insert emojis, stickers, GIFs, draw or write something if you want. What is more, you can decide whether you want to show your post with a caption or without.
- When you are happy with your Story post, click on the Send to button and add it into your Story.
“On This Day” also lets you revisit when you started following other users or when, in turn, they started following you. Just in case you really wanted to share that on your Stories.
You’ve got this. Resharing content has proven to be a very efficient approach to growing engagement and followers on Instagram. So, go (re)share, and win.
The Bottom Line
Instagram never stops to surprise us.
While the world is trying to stay resilient through these tough economic times, it is exciting to see how Instagram rapidly develops new features and functionalities to tackle main business issues and help users support their favorite brands.
And now, more than ever, keeping up with what’s new on Instagram can be quite a challenge. There are new Instagram features almost every week.
To help you stay up-to-date with the latest Instagram updates and adjust your business to them, we put together a list of the latest updates you may not know about and don’t know how to use them.
Keep in mind that Instagram is constantly adding and removing features (now faster than ever). And I’m sure you want to keep your business account trending.
So in case you don’t have some of the features we listed, don’t worry – they are coming on your way! Or better, subscribe for our newsletter, and we will bring all new Instagram updates right to your inbox: